Integrating Novella with Zapier

This guide shows how to connect Novella to Zapier so you can automate actions based on survey activity and feedback.

What you can do with this integration

You can use Novella in Zapier for common workflows such as:

• sending alerts when new responses arrive,
• routing low scores to support or success workflows,
• notifying teams when surveys are published,
• adding survey responses to Google Sheets
• create tasks in project management tools
• creating respondents in Novella from data in other tools.

Before you start

• Make sure you can access Settings → Integrations in Novella.
• Make sure you have a Zapier account.
• Decide the workflow you want to automate before creating your Zap.

Connect Novella to Zapier

1. In Novella, go to Settings → Integrations.
2. In the Zapier section, click Connect Zapier.
3. Complete the Zapier authorization flow.
4. Return to Novella and confirm it shows as connected.

Create your first Zap

1. In Zapier, click Create Zap.
2. Choose Novella as the trigger or action app.
3. Select the event you want (for example, New Response).
4. Connect your Novella account if prompted.
5. Test the trigger/action in Zapier.
6. Add the next step(s) in your workflow (Slack, email, CRM, project tool, etc.).
7. Turn on your Zap.

Example automations

• Post every new response to a Microsoft Teams channel.
• Create a support ticket for low-score feedback.
• Notify account owners when a survey is published.
• Create or enrich contacts from new Novella respondents.

Troubleshooting

I can’t connect Novella in Zapier

• Confirm you started from Settings → Integrations in Novella.
• Disconnect and reconnect Novella, then retry in Zapier.
• If it still fails, contact your Novella workspace admin.

My Zap test returns no records

• Generate a fresh test event in Novella (for example, submit a new response).
• Re-run the test in Zapier.
• Check that the selected trigger matches the event you created.

My Zap is on, but nothing is happening

• Open Zapier Task History and check for errors.
• Verify the Novella account connection in Zapier is still active.
• Reconnect Novella if authentication has expired.

Disconnect Zapier

1. 1. In Novella, go to Settings → Integrations.
2. 2. In the Zapier section, click Disconnect Zapier.

You can also remove the Novella connection from your connected accounts in Zapier.