How to embed Email Surveys in Gmail signature

This guide explains how to add a Novella Email survey snippet to your Gmail signature so it appears automatically in outgoing emails.

Before you start

• In Novella, open your survey and copy the Email embed snippet from the survey view.
• Keep Gmail open in a desktop browser (signature editing is easiest on desktop).

Validate the snippet format before pasting

For Novella email embeds, the snippet is expected to be an HTML table with per-score `<a>` links. Before pasting into Gmail signature settings:

• Keep the snippet as generated by Novella (do not convert it to plain text).
• Keep URL query separators encoded as `&amp;` inside HTML.
• Do not replace or decode tracking/token values manually.

Gmail signatures typically do not support personalization tokens. Use the standard Novella snippet and test delivered links in a real inbox.

Step-by-step

1. In Gmail, click the Settings gear.
2. Click See all settings.
3. In the General tab, scroll to Signature.
4. Create a new signature (or select an existing one).
5. Place your cursor in the signature editor where you want the survey scale.
6. Paste the Novella embed snippet into the signature editor.
7. Scroll down and click Save Changes.
8. Compose a new email and confirm the signature includes the survey scale.
9. Send a test email to yourself and verify:
10. scale values render correctly
11. each value links to the correct Novella survey URL
12. UTM/query parameters remain intact

Recommended placement in signature

• Place the survey block below your name/title and above long legal disclaimers.
• The Novella snippet already includes the survey question/prompt above the score scale. Keep that prompt intact and avoid rewriting it in Gmail.

Troubleshooting

Pasted code appears as raw text

Gmail may sanitize unsupported markup. Re-copy the snippet from Novella and paste into the rich-text signature editor (not plain text compose mode).

Styling looks different than in Novella preview

Gmail may remove advanced CSS. This is expected. Prioritize clear links and readable spacing.

Clicks are not being attributed as expected

Confirm the pasted links include the full Novella URL and any recipient-identifying tokens or campaign parameters your workflow requires.

Best practices

• Send internal test emails before enabling the signature for daily use.
• Avoid editing individual score URLs by hand after paste.
• Re-copy and re-paste the signature embed whenever survey settings change.